Mark Goldstein On Are “360 Deals” Worth It?

Mark Goldstein, Clinical Professor of Music Industry at USCs Thornton School and former VP of Business Affairs at Warner Bros. Records, discusses the new vogue for “360 deals” in which a company takes a cut of every revenue stream an artist generates in exchange for more comprehensive support and budgeting, whether they make sense for labels and artists, and what the future of 360 deals will probably look like.
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