Latest Digital Music Distribution News

My violent heart.

Image by hfabulous
I’m really impressed with the Nine Inch Nails marketing campaign for their upcoming release, Year Zero.

So far, there’s been coded messages embedded on tour t-shirts, secret images, cryptic strings of numbers embedded on Web pages, not to distant future conspiracy theories, and automated e-mail responders with chilling implications.

Today, the song My Violent Heart was "leaked" by somebody who found a flash drive that had been "accidently discarded" in a bathroom stall in Lisbon.

Running the song through some analysis turns the static heard at the end into an image that seems to be a piece of imagery that may be the "album cover". This is similar to Aphex Twin’s secret image embedded within Come to Daddy in the late 90’s.

As digital music distribution becomes de facto, it’s this kind of creativity that allows a artist to achieve a vision that was once limited to album graphics, music videos and stage shows.

This covert marketing campaign is being handled by those lovable ilovebees (Halo 2 blog infiltration campaign for Microsoft) masterminds at 42 Entertainment.

This story has been dugg here.

Read some hardcore fan analysis here.

And check out the song if you can. It rocks.