Introduction to Mass Media {Need help its very hard}?
Question by dez: Introduction to Mass Media {Need help its very hard}?
1. The first cable network to use satellites for transmission of regular TV was _____.
a. ESPN
b. the Disney Channel
c. HBO
d. MTV
2. In 1962, _____ launched Telstar, the first communication satellite capable of receiving, amplifying, and returning signals.
a. the FCC
b. Disney
c. AT10001T
d. HBO
3. Cable companies today should be viewed as ____, not common carriers.
a. utilities
b. public property
c. electronic publishers
d. information purveyors
4. The CNN network was launched by ____.
a. Warner
b. Turner
c. Murdoch
d. Fox
5. Time Warner merged with ____ in 2000.
a. Turner Broadcasting
b. AOL
c. MediaOne
d. DirecTV
6. A bundle of copper-clad aluminum wire is known as _____.
a. fiber-optic cable
b. digital cable
c. uplinking
d. coaxial cable
7. The headend in a cable system does what?
a. receives program signals
b. distributes programming
c. acts as the center of a cable system
d. all of the above
8. CATV stands for _____.
a. community access television
b. community antenna television
c. cable access television
d. cable antenna television
9. The ____ rules state that cable networks must always carry local broadcast stations.
a. syndex
b. broadcast
c. must-carry
d. none of the above
10. A(n) ____ is the amount paid to a community by a company for the right to be the local cable provider.
a. franchise fee
b. bribe
c. incentive
d. contract fee
11. In 1979, the Supreme Court gave cable operators the right to ____.
a. operate as a monopoly
b. charge broadcast stations for bandwidth space
c. bear arms
d. choose their own programming content
12. Which of the following was NOT a result of the Telecommunications Act of 1996?
a. cable and telephone companies could enter each other’s markets
b. large media companies merged
c. cable companies could provide Internet service
d. cable systems could opt not to carry broadcast networks
13. Showing programs that are targeted toward one specific demographic is known as ____.
a. broadcasting
b. narrowcasting
c. multicasting
d. democasting
14. The initials DBS stand for ____.
a. digital broadcast signal
b. direct broadcast signal
c. digital broadcast satellites
d. direct broadcast satellites
15. MTV acquired a virtual music-television monopoly by ____.
a. paying record companies for music-video rights
b. making deals with cable operators
c. launching other networks like VH1 and MTV2
d. all of the above
16. Which of the following is NOT a premium channel?
a. HBO
b. Fox
c. Cinemax
d. Showtime
17. What does MSO stand for?
a. multiservice organization
b. multiple-systems operations
c. municipal-system organization
d. multiple-system operator
18. Communities have begun creating publicly owned cable systems in an effort to ____.
a. lower prices
b. increase service
c. foster competition
d. all of the above
19. The largest MSO in the United States is ____.
a. Time Warner
b. AOL
c. Comcast
d. Charter Communications
20. Which of the following is NOT a concern about the future of cable?
a. media companies forming oligopolies
b. the convergence of media
c. less available programming
d. no provision for audience input
Best answer:
Answer by Gileo
You do realise that all of this information is available on the web? I mean, you could have found it out with less key strokes than it took you to put all this information down that nobody on here is going to read. Start with wikipedia, ignore what the articles on there say but read some of the references given in those articles. That will point you in the right direction.
What do you think? Answer below!