Can someone give me a summary of this I dont understand it?
Question by Elizabeth: Can someone give me a summary of this I dont understand it?
~ ADVERTISING PARTNERS ~
To maximize your marketing dollar, partnering with other advertisers is a good plan. Who are potential partners? Anyone who reaches the same target market that you do. Once you have determined this, you and your partner choose promotional strategies that will benefit both of you. In order to find suitable partners, the first step is to define your target market as specifically as possible. The more detailed you are in defining your customers, and deciding which customers to serve, will help you form better partnerships. The next step is to determine who else targets this same group of people. The products or services they offer may be complementary to yours, or they may not relate to each other at all. The key is that they reach the same market and that joint marketing with them makes sense. Step three is very important. Once you have identified several potential partners, look at them carefully. Are they companies and people that you would feel comfortable working with and being associated? Consider their reputations, goals, methods, etc. Do not lose your integrity for the sake of a sale. The next step is to approach the businesses with ideas on how you can work together to promote your own and each other’s businesses. This is when you must get creative. Your strategies will depend on the type of businesses that you and your partners have. Think of how your products and services can complement each other. You do not have to come up with a lot of ideas at once. Think of a few to approach new partners which show a clear benefit to the partners. You will want to keep the first joint promotions simple and geared for success. This will encourage your partners to continue the relationship. As you work together, you will come up with more ideas. Here are a few simple ideas to get you started— · if your business involves a party plan, give joint parties with a related business, for example, kitchen gadgets and food products, or children’s clothing and children’s books. · include your partner’s brochure with your customer’s orders – give your customers a small gift, gift certificate or coupon from your partner’s business with each order. · present a joint workshop or seminar. · include three partners in a special promotion. If customers make a purchase from 2 partners in a specific month, they receive a product from the third partner at no cost. Who can be partners? Just about anyone. Here are some of the more logical ideas. · realtors/home repair/home decorating · children’s books/children’s toys/children’s clothing · kitchen gadgets and utensils/any food product · accountants/financial planners/financial products · sporting goods/fitness clubs/fitness trainers · web designers/website hosts · graphic designers/web designers · copy shops/graphic designers/desktop publishing/business services · music stores/composers/music teachers · make-up/beauty consultants/beauty shops/massage therapists · antiques/furniture refinishers/interior designers You get the idea. I have given you some of the more logical partnerships. Do not limit yourself to these. If you have ideas for unique partnerships or any other marketing partnerships ideas, send them to me by e-mail. I will include them in a future article.
Best answer:
Answer by Mary.
Whoa.
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