Explaining The 360 Model and why It Wont Save the Music Business

In this clip from www.artistshousemusic.org – Jay Cooper, a music lawyer based in Los Angeles, explains how several deal structures that have emerged in recent years work: the 360 deal, ad revenue sharing deals, and the strategy of giving away your records and making your money from touring revenue. He also explains why these deals have come about, and how the shift from sole-proprietorships to corporate subsidiaries has changed how record companies do business.