“No Thank You, Spam” – Legal Email Marketing

Hi there, all you aspiring Internet Email Marketing Millionaires! I have a serious matter to discuss with you today if you are using or intend to use email marketing in your business. The CAN-SPAM Act, a law that sets the rules for commercial email, can cause major headaches for you if you fail to maintain strict compliance with the rules and regs this law sets forth. (Think “stabbed-in-the-eyeball-with-acid-dipped-scissors” kind of headaches.) www.listbuilding.com The CAN-SPAM Act establishes specific requirements for commercial messages, gives your email recipients the right to have you stop emailing them, and spells out tough penalties for violations. www.listbuilding.com “Tough penalties you say? How tough?” How’s about up to 000.00 per email – is that deterrent enough for you? How about some jail time to go with it? www.listbuilding.com Imagine this scenario: You have started an email marketing business and done fairly well over the past couple of years. You’ve launched several new product campaigns, sold thousands of units, and built up quite a sizeable list of customers and prospects in your email marketing base. Then one day, someone to whom you’ve sent an email gets upset with you for whatever reason, maybe they got a damaged product or couldn’t get a human to answer your support line or they got fired from their day job and suddenly anyone who appears slightly successful (you) is a target of their ire. They pick up the phone and dial up the Federal Trade …

Assessing The Impact Of Greenhouse Gas Regulations On Small Business (Part 2 of 2) – House Oversight Committee – 2011-04-06 – House Committee on Oversight and Government Reform. Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Witnesses: Panel I: Keith Holman, Deputy Executive Director, National Lime Association; Joe Rajkovacz, Director of Regulatory Affairs, Owner-Operator Independent Drivers Association; Dr. David Kruetzer, Research Fellow in Energy Economics and Climate Change, The Heritage Foundation; David Doniger, Policy Director, Climate Center, Natural Resources Defense Council. Panel II: Gina McCarthy, Assistant Administrator, Office of Air and Radiation, US Environmental Protection Agency; Claudia Rodgers, Deputy Chief Counsel, Office of Advocacy, Small Business Administration. Video provided by US House of Representatives.
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