In-store Music: Background Noise or Sales Generator?

www.musicworksforyou.com To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season? Research published on http shows that 84% of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played. This is great news as it demonstrates that creating a good atmosphere can justify higher prices. Playing in-store music in high street stores can impact shopper behaviour. Of those that like to hear in-store music, 45% say they were more likely to recommend a store that plays music they like to their friends and family. Furthermore, 55% say they are more likely to keep going back to a store that plays music they like. Find out more about the commercial value of background music here: www.musicworksforyou.com
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The song playing in this video is called “Your Time To Shine” – (Instrumental Version). It is written & produced by Jeff Durand aka JD Entertainment. “Your Time To Shine” – (Instrumental Version) is one of 11 first rate tracks on JD Entertainment’s Sports Anthems, Fitness, And Performance Songs – Volume 1. JD Entertainment’s Sports Anthems, Fitness, And Performance Songs – Volume 1 is available online at the following locations: iTunes US, iTunes Australia/NZ, iTunes Canada, iTunes UK/European Union, iTunes Japan, Rhapsody, Napster, eMusic, GroupieTunes, Amazon MP3, Lala, Shockhound, and Amie Street For more on JD Entertainments owner Jeff Durand, his music, books and other creative ventures, please visit jeffdurand.net.