Why do record labels have songs play on the radio months before the CD is available to buy?
Question by Zloar: Why do record labels have songs play on the radio months before the CD is available to buy?
It’s odd because I’ll hear the song and I want to buy it, but by the time it’s for sale I’m tired of it and don’t buy it. What is the logic of playing the song to death before it’s available in stores?
I know it is a marketing strategy, which is why I put the question in this category. I would like to know the logic of this strategy and why they think it works better than releasing the album when the song hits the airwaves.
Best answer:
Answer by longshank38
Becasue its a tease. They are teasing you into trying to think what the rest of the cd sounds like. I’ve fallen for that many many times
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