The Business of the Theatre: Glen Cassale and Michael Gill – F2643DVD

Excerpt from The Business of the Theatre: Glen Cassale and Michael Gill from the Producing for the Theatre series from First Light Video to purchase this title on DVD, go to www.firstlightvideo.com Summary: These four programs describe the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and running costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatres top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production. 50 minutes