The gross sales of the music industry have been on the decline for a decade now. Not saying that technology has not hurt and/or affected those sales, but maybe we should stop blaming it for a minute and take a look at ourselves. Maybe the problem also lies with the people. Like, for example, if there were more picky people, the music industry (and probably the world) would be an even better place. Surely, coming from this angle, music enthusiasts from all over the world would be left to ponder : Would the past ten years in the music industry have been better, IF: A&R were more picky about the records they release; if MC’s were more picky about the lyrics they spit; if DJ’s were more picky about the quality of music they play… and if we, as fans and listeners, were more picky about the music which we listen to, instead of just getting caught-up in the billion-dollar marketing/advertising hype. And sure, maybe the music made by THESE commercial artists/groups is better than that of THOSE others. But is it REALLY better? Just good?–or ABOVE average? ENTER Picki People: A crew of beatmakers/producers, DJs, musicians, music journalists/editors, photographers, studio engineers, music business legal AND music marketing experts, graphic/layout artists, and graffiti/fine artists. A group of indie artists from all over the world, joined together by their determination to keep REAL music alive. Except for a lucky few, these artists can’t depend on income from the music industry … Video Rating: 4 / 5