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Macy’s Gives Shoppers a Backstage Pass to Learn about the Latest Must-Haves and Spring Trends via Mobile Technology
NEW YORK–(BUSINESS WIRE)–This spring, Macy’s helps customers unlock magical moments in-store when they scan a code or send a text message with Macy’s Backstage Pass. A groundbreaking new initiative for the retailer, Macy’s Backstage Pass customizes QR code and SMS technology to deliver exclusive and engaging video content to users’ mobile phones. Bringing the retailer’s celebrity designers and …
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