Infinity’s Approach to Digital Distribution

In this www.artistshousemusic.org interview, Brad Mathias, Vice President of Operations for Infinity Music Distribution, discusses what the company does and doesn’t to with regard to servicing digital outlets. He also talks about when it makes sense to release albums digitally before or instead of pressing CDs, explaining how new technologies can be used to accurately track digital sales. Lastly, Mathias gives a detailed explanation of how digital profits are typically distributed, outlining Infinity’s plan to steadily increase artists’ share in these profits in the coming year.