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Did Apple gain a competitive advantage from its decision to invest in an online music business?
Published May 21, 2011
Question by ~*~: Did Apple gain a competitive advantage from its decision to invest in an online music business?
I am trying to answer questions in a book for school and I am stuck on this one. Can someone please help me? Answers have to be written in paragraph form so please dont just say “yes” or “no”. Thank you!!!!
Best answer:
Answer by Music Consultant
Yes they did….but I don’t think Apple ever cared about selling music – it is a loss leader for selling ipods. By dominating the digital music space and establishing the standard digital format and making that very compatible with their product they gained a huge advantage.
Add your own answer in the comments!