Business Ideas: 3 Business Lessons from Estee Lauder

Like this video? Please give it a thumbs up below and/or leave a comment – Thank you!!! Today we’re going to look at how a girl grew up with no money and lived in a small apartment with her parents and her eight siblings. She would go on to become the only woman on Time magazine’s list of the 20 most influential business geniuses of the century. This is the story of the woman super entrepreneur Estee Lauder and the top 3 lessons that you can learn from her success. ” If you don’t sell, it’s not the product that’s wrong, it’s you… I didn’t get there by wishing for it or hoping for it, but by working for it.” – Estee Lauder *** Music by Calikokat: www.youtube.com Action Item #1: Don’t Stop at the First No Lauder was known for her unwavering persistence. When she was trying to expand her European market she arranged a meeting with the manager of Galleries Lafayette, Europe’s largest department store. When the manager said no she ‘accidentally’ spilled her perfume samples on the floor and the store customers started asking how they could buy some of the fragrance. The manager had to give her a contract. According to Lauder: “I have never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard… If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing.” Action Item #2: Love What You …
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