Authors@Google: Chris Anderson

Chris Anderson visits Google to present his book “Free” This event took place on July 9, 2009, as part of the Authors@Google series. Chris Anderson is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was a US business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost ; now Intel’s latest chip has two billion transistors and sells for 0 (or 0.000015 cents per transistor–effectively too cheap to price). The traditional economics of scarcity just …