What the Christian Music Market is Looking For, Part 2
I was in a meeting with Universal Music Publishing, VP of Christian music, Michael Puryear, in April of 2007. I asked him where the current Christian music market was going. As he began to answer my question, I realized I had my digital camera in my briefcase. I asked if it would be okay if I shot some video, and he agreed. I wish I had a tripod handy 😉 but his answer was extremely educational. Enjoy, Michael
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itunes.apple.com The Official Video for ‘Misunderstood (Rock Mix)’ The song is simultaneously a come-on and a kiss-off, and Farrad throws down with complete conviction in Director Caden Manson’s arresting vision of a dizzying hallucination. Manson presents Farrad as a study in contradictions; a man with a sensitive heart and a balled fist. JJ Appleton’s slickly produced song drives hard and fast, drunk with choral vocals, heavy beats, and chugging guitars that propel the music. Theo Kogan meticulously and imaginatively developed dazzling body art concepts and painted the many sides of Farrad; creating a complete character. Edited by Jared Mezzocchi, the rapid fire delivery proves Farrad can go toe to toe with big guitars and come away unscathed; all the more defiant. Director: Caden Manson Directors of Photography: Jemma Nelson & Ned Stresen-Reuter Make-up and Grooming: Theo Kogan for Armour Beauty Make-Up Assistant: Jenni Paelmo Choreography: J Lyn Thomas & Farrad Backup Dancers: Adrianne Rodgers & Mikeah Ernest Jennings Editor: Jared Mezzocchi Production House: Big Art Group Executive Producers: Gabe Goldberg & Farrad Production Managers: AnaMari de Quesada & Linsey Bostwick Label: Beulah’s Baby Entertainment Written, Performed and Produced by Farrad & JSpark [Farrad Music Publishing/ASCAP; Don’t Sleep/ASCAP] Contact: Gabe@farrad.com
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