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Ulf Ekberg: Ace of Base Online Strategy
Published January 30, 2011
Ulf Ekberg, lead singer of Ace of Base, explains the radical new media strategy for his band. They give away most music, but sell the ability to remix it. Ace of Base still broke the world record for most debut albums sold.
Video Rating: 0 / 5
Posted in Music Contract Information | Tagged base, Ekberg, Online, Strategy